Sister Event “ASOBIEXPO HAWAII 2026” Announced!
The Honolulu Rainbow EKIDEN is excited to announce that a sister event, the music and culture festival “ASOBIEXPO HAWAII 2026”, will take place the day after the race on Monday, March 16, 2026.

“ASOBIEXPO” is a music and culture event produced by ASOBISYSTEM, a company dedicated to sharing Japanese pop culture with the world.
The venue will be the Tom Moffatt Waikiki Shell, an open-air event space located in Kapiolani Park with a stunning view of Diamond Head, the same area that hosts the Honolulu Rainbow EKIDEN. Continue the excitement and inspiration of the Ekiden by spending the following day immersed in a one-of-a-kind celebration of music and culture.
Come enjoy a vibrant day at ASOBIEXPO HAWAII with your teammates and family members and experience the joy and energy that connect Japan and Hawaii through entertainment!
◇Event Overview
■Event Title : ASOBIEXPO HAWAII 2026 -Japanese Pop Culture Experience-
■Location : Honolulu, Hawaii, USA
■Venue : Tom Moffatt Waikiki Shell
■Organizer : ASOBIEXPO HAWAII Committee
(ASOBISYSTEM Co., Ltd. / JTB Hawaii Travel, LLC)
■Supported by : Honolulu Festival Foundation / JTB Corp.
■Date : Monday, March 16, 2026 (Time to be announced)
■Official Website : https://asobiexpo.com/hawaii2026
◇Performing Artists


Kyary Pamyu Pamyu, renowned for her distinctive artistic world and status as a Japanese pop icon, captivated global audiences with her performance at Coachella 2022, one of the world’s largest music festivals.
Joining the lineup as well is FRUITS ZIPPER, whose infectious songs and “NEW KAWAII” performances have quickly won over fans both in Japan and abroad.
Artists representing the forefront of Japanese pop culture will gather in Hawaii, creating a special night where music bridges Japan and the world.
Let’s carry the spirit of the Honolulu Rainbow EKIDEN into the next day, passing the baton of smiles once again at ASOBIEXPO HAWAII!
Run, feel, and celebrate two unforgettable days under the Hawaiian sky, filled with MADE IN JAPAN culture.
◇Ticket Information
Event tickets are scheduled to go on sale around December 2025.
Details will be announced on the official event website once preparations are complete. Please note that only Upper Terrace seats (rear section) and Lawn area tickets will be available for purchase.
Stay tuned for more updates coming soon!
◇Media Inquiries
ASOBIEXPO HAWAII Office (JTB Hawaii Travel, LLC) : event@jtb-hawaii.com